Strategy and product design for

real estate portals and marketplaces 

— Digital transformation of the real estate market, specializing in non-exclusive markets —

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— We work location independently  — We can support your team onsite —

WHAT WE DO

We work with property portals and marketplaces and help them with strategy consultancy and product design.

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Having experience with multiple property portals from Europe and Asia, we gained a solid understanding of the dynamics and challenges of real estate markets - especially unregulated.

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Be your focus on Monetization, Content generation, Content quality, Duplicate handling, Revenue-Content balance or else, we are prepared to help you with:​​

Strategy review and adjustment, product audit

Translating strategy to actions and help driving the execution within your organization​. We can help you onsite within your company. 

​Building products that support your business, meet customer needs (buyers and sellers alike), and integrate into your operation from Product, Sales and CS point of view.

 
WHO WE ARE

Laura spent the last 6 years in the online real estate space on the product and business side, building first class products. She was Chief Product Officer for ingatlan.com, the market leading property vertical on Hungary’s unregulated property market. Besides strategy and proptech, she gained extensive knowledge in building an organisation where operation and innovation go hand in hand.

Gyula Bajkai

Customer Experience Specialist

linkedin.com/in/gyulabajkai

gyula.bajkai@carangid.net

Gyula has a solid background in agile product development, with 12 years of experience working as a UX Designer for agency, startups and Fortune 500. His analytical mindset, business thinking and down to earth approach helps building products, that are built around customers, and support business goals.

 
PARTNERS AND REFERENCES
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"Laura is a smart and easy going person and brings rich experience of classifieds platform across the world and has proven to be a great partner. Her understanding of internet classifieds domain is outstanding across verticals - Jobs, cars, real estate etc and she is always excited about monetization in this space. Not only does Laura adds value to the business she works with, she also raise the bar for the business too. I am extremely happy to work with Laura anyday."

Amit Kumar Singh

Business Head Commercial Real Estate - 99acres.com

 
MEDIA & EVENTS

Inspiring months with Mudah.my

June 28, 2020

Working with Mudah.my in the past months gave us a good perspective on the Malaysian property market and a good view how a horizontal is operating in the property category! Although these times are challenging to everyone, it is inspiring to have discussions and preparing improvements for the future. 
 

Mudah.my

7 difficulties = 7 opportunites -Unissu Connect

March 6, 2020

Laura's talk was recorded for the first Connect by Unissu in Budapest. She has never done this kind of presentation before - it was pretty challenging!

7 difficulties that proptech companies and property portals need to solve in order to serve the buyers and sellers on nonexclusive real estate markets.

7 difficulties = 7 opportunities to bring #transparency when buying and selling residential real estate.

Watch Video

Working with iimjobs.com in India

September 25, 2019

We have visited the cool office of iimjobs.com in North Delhi, India, to have a discussion with the team. They love recruiting ;) and have a real influence on the online recruitment market of India among premium jobs.

iimjobs.com

Interested in the personal side of Carangid?

September 12, 2019

Here is a more personal approach and interview about the way we work.

Read article

PropTech and Customer Experience - 13th Real Estate Conference Cyprus

May 2019

Gyula Bajkai presented on the 13th Real Estate Conference in Cyprus about PropTech and how Customer Experience matters when building digital products in the real estate field.

View on Slideshare

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Extracting more value by getting the pricing right - monetization for classifieds

February 28, 2018

Property Portal Watch, Bangkok

Laura's presentation at Property Portal Watch in Bangkok 2018. Pricing principles and ideas for portals, who have the coverage with their listings and are monetizing them, while testing and making efforts to reach the transaction.

View on Slideshare

Skyscrapers

Short interview in AIM Groups Real Estate Annual about ingatlan.com

October 1, 2017

Article: Product innovation at ingatlan.com. The study can be purchased and downloaded on AIM Groups website.

Aimgroup.com

Influencing the market by innovation

September 30, 2016

Property Portal Watch, Madrid

Laura's presentation at PPW Madrid in September 2016.

View on Slideshare

Big dreams and achieving goals

2016

product.bp meetup, Budapest

Presentation and case study about a working Objective and Key Results system in an agile environment. Slideshare presentation.

View on Slideshare

Remote product management - it works

May 15, 2020

The past months turned remote product management into a much more viable and accepted setup. And it can work surprisingly well!

​We are currently testing remote product management with 99acres in India, and all I can say now that it works well, delivering the expected results.

99acres.com

Reaching transparency in non-exclusive residential real estate markets

January 20, 2020

How can property portals help transparency in buying and selling properties? We wrote an article on the major challenges portals are facing in non-exclusive markets, when it comes to advertising property.

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Read article

Design Thinking Workshop with the 99acres team

September 18, 2019

We have facilitated a one day workshop for the 99acres team in Noida, India, to think about client problems and come up with improvements. Prior to a workshop like this, you need proper research to understand real client motivations and pain points, so that you can solve the right problems.

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99acres.com

We were national finalists in the Central European Startup Awards

September 5, 2019

We were national finalists in the Central European Startup Awards in the Digital Nomad / Freedompreneur category! Thanks to everyone who have trusted and worked with us in the last 2 years - all of our partners and supporters.

Central European Startup Awards

Budapest Proptech Forum

March 2019

Laura Szabo got the pleasure of presenting at Budapest Proptech Forum - the topic was the challenge of the real estate portals.

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View on Slideshare

What is visitor monetization really about?

December 17, 2017

Property portals data is a datamine for financial services as well. But to succeed in the secondary transaction we need to be prepared in more areas.

Read article

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Being a woman in the world of startups

April 6, 2017

Interview - in Hungarian - about the Hungarian startup world and being the CPO of ingatlan.com.

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Read article

Property Portal Watch interview 2016

September 11, 2016

Interview with Laura on Property Portal Watch 2016 in Madrid. Laura talks about the challenges of being a young leader in the industry.

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Read article

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Why we should build an MVP?

2016

HWSW Mobile!, Budapest

5 steps to build a long lasting product, based on an MVP. Presentation In Hungarian.

View on Slideshare

Course: Property listing business dynamics

March 20, 2020

We created a course helping your team build a deeper understanding of non-exclusive real estate markets, and the dynamics of listing business to enhance team cooperation, put day-to-day operation into the context of business strategy, and onboard new hires to the world of listings faster.

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Request an agenda

Productive onsite days with the team of cian.ru

October, 2019

This week we have spent productive days with the team of www.cian.ru, the leading property portal in Moscow, Russia. Discussed many aspects of unregulated markets with no exclusivity among the agents.

 

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It is really impressive what cian.ru's team is doing in Russia!

cian.ru

Facilitating a real estate WS on ICMA Fall Conference in Istanbul

September 15, 2019

We got invited to the International Classified Marketplace Association conference in Istanbul this fall to facilitate a real estate workshop. Looking forward to it!

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Get tickets with 10% off using this code: LauraICMA10

Check out the Conference

We got to learn about the Indian job listing market

July 2019

We spent 2 exciting days with iimjobs.com and naukri.com in New Delhi, India. The parent company Info Edge, running naukri.com, the leading portal in India, just acquired the premium job portals iimjobs.com  and hirist.com.

iimjobs.com

OLX Portugal - Real Estate

August 2018 - March 2019

In August 2018, Laura started an interim management assignment in Lisbon, Portugal at the Lisbon hub of OLX.

 

The task is around building and managing the real estate team for Portugal and imovirtual.pt.

Imovirtual.pt

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Leaving ingatlan.com and becoming a freelancer consultant

October 1, 2017

An article by AIM Group about the change after ingatlan.com. 

Read article

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Fast and transparent market with trust

March 8, 2017

Property Portal Watch, Bangkok

Laura's presentation at PPW Bangkok in March 2017. 

Duplications are always there on portals on non-exlusive markets. Watch how ingatlan.com solved the problem.

View on Slideshare

Stock Market Quotes

Product design based on data

2016

product.bp meetup, Budapest

Finding the right pricing both for the portal and the customer.

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The case study explains how ingatlan.com restructured the pricing on the owners segment based on usage of the product.

View on Slideshare

 
 

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