We help proptechs, marketplaces, digital real estate agencies, property focused tech companies and job marketplaces with business consulting and product management. With clients from Europe and Asia, we gained a solid understanding of the dynamics and challenges of unregulated property markets. Be your focus on Monetisation, Lead optimisation and qualification, Content generation, Content quality, Duplicate handling, Revenue-Content balance or else, having seen several relevant business practices in Europe and Asia, we can assist you at any point of the product development cycle, from strategy to execution.
We understand your business and your goals through stakeholder interviews with you and your team. We analyze relevant in-house data, research your local market and competition, review your current strategy, and based on the learnings we come up with a strategy adjustment plan.
Strategy is good, but must be followed by good execution. We can help you turn strategy into actual products, help to create/adjust/prioritize your roadmap, and support you in creating context and alignment within your team.
When it comes to actual execution, we can help your product managers with guidance, or even do hands on product management with your team to get things moving.
Laura spent the last 10 years in the online real estate space in multiple business- and product leadership roles. She was Interim Head of Real Estate for OLX in Portugal, CPO of ingatlan.com the market leading property vertical in Hungary. She is a regular speaker at real estate tech conferences, like Property Portal Watch and Unissu. Besides strategy and proptech, she gained extensive knowledge in building organisations where operation and innovation go hand in hand. She is a travel fan, digital native, and a member of MENSA.
Gyula has a solid background in building products in roles of product management and UX, with a strong focus on business value, quality and user experience. At Carangid he is helping real estate focused tech companies, property portals and job marketplaces in Europe and Asia. Having worked with agencies, startups and large organizations as well, his analytical mindset, business thinking and down to earth approach helps building products, that are built around customers, and support business goals.
"I first ran into Laura at a real estate conference in Madrid. I was instantly impressed by her clarity of thought and what she had managed to achieve at ingatlan. I courted her and it was a while before she agreed to help us with 99acres. I have been super impressed with her deep understanding of the real estate classifieds space, her product management skills, her focus on monetisation and her ability to work with people from different functions, in different cultures and in different professional settings. She is an authentic communicator, who gives her 110pc when she takes on a project and more importantly tries to create real value for her customers. Its a pleasure working with her. She will be an asset for whichever team she works in"
"Laura is one of the finest brains I have worked with. She did help us at important juncture of launching product. She not only understood requirements well, she also gave us critical inputs for successful product journey ahead. I wish Laura great impactful journey ahead and lot of luck in all she wants to achieve!"
"Laura is a smart and easy going person and brings rich experience of classifieds platform across the world and has proven to be a great partner. Her understanding of internet classifieds domain is outstanding across verticals - Jobs, cars, real estate etc and she is always excited about monetization in this space. Not only does Laura adds value to the business she works with, she also raise the bar for the business too. I am extremely happy to work with Laura anyday."
"'Black belted' online expert. Perhaps this is the best phrase that describes Laura. I had the pleasure of working with her in a project @Profession.hu (the market leader job board in Hungary). As a consultant, she was in charge of analyzing the feasibility of various rule-breaker pricing methods. With the help of her extensive digital knowledge, business mindset and positive attitude we managed to find the common way very easily. I recommend her to anyone who wants to work with an experienced, result oriented online professional."
"We met with Laura 5 month ago, when I just joined OLX and she was already supporting the whole PDT team in building sustainable product strategy across 4 countries we operate in Portugal, Poland, Romania and Ukraine.
Laura is a true professional of defining a strategy and product vision, monetization frameworks, planning and execution, marketplaces evolution and many more topics in Real Estate industry.
She follows the industry trends, knows the market differences and has strong analytical skills and growth mindset, which help to find the right product market fit.
"It is been a pleasure to work with Laura at OLX Group and Imovirtual for the last couple of months. She has a deep knowledge in the online marketplace business, specially the Real Estate, and in product development. She is very committed and a teamwork player. All her insights are very valuable and contributes a lot with the business, in the short term and also in the strategic discussions. I will recommend her work for any business that wants to grow in a sustainable way."
"I had the opportunity to work with Gyula at OLX, where he was supporting us to bring the Real Estate digitalization process into the next level. Gyula has joined one of my teams as a Product Management consultant even before I started to work for OLX and was successfully driving several complex and disruptive initiatives which helped us to bring more data and transparency into real estate selling process. With his good stakeholder management skills, strong UX experience, structured and transparent ways of working and analytical mindset, he was able to plan and execute on complex projects keeping the team morale up and business metrics growing."
"Laura is a strategic thinker, was an effective and valuable period working with her and managing a market leader property portal in a booming market."
"I have been working with Laura for 5 months now. Laura helps our company UNTU refine its service for real estate portals. Her experience and knowledge in this field is really vast. Laura is a very strong personality, she expresses everything as she sees and feels. It really helps me keep the focus and direction on my own. Laura’s circle of contacts is also great and she greatly appreciates and respects this relationship with colleagues. I feel a great deal of gratitude and respect that Laura has given me the opportunity to take advantage of her network of contacts, which has helped us make a lot of valuable acquaintances and potentially build business relationships with them. I am very grateful to Laura for all the help she has provided and I hope she will continue to do so in the future. Thank you. I highly recommend Laura if anyone needs help or insight in real estate portal business field."
"I truly enjoy working with Laura as she brings very relevant experience and a refreshing perspective to our business. Whilst being very bold in her vision and she remains open and constructive at all times. On top of that she takes great ownership for results and instills the same mindset in her team."
"We worked with Laura for a short project to redefine the FLOORFY’s value proposition for real estate portals. She is a very committed and responsible consultant that has demonstrated a strong knowledge in the real estate classified business. She a has very deep understanding about the way the classified portal monetise their strategies."
"I have worked with Gyula Bajkai on various products at Ustream and IBM Cloud Video ranging from native mobile applications with several million active users to browser-based content management interfaces with even more exposure to customers. Throughout the years Gyula has always excelled in user-centric design, taking inputs from UX research and designing an outstanding, well thought through solution with attention to little big details. It was not only effective but also inspiring and fun to work with Gyula, so I am more than happy to recommend him for future user experience design projects."
"I have worked with Gyula Bajkai on various products at Ustream and later in IBM Cloud Video. His passion to deliver outstanding user experience by understanding both the product's technical details to its core as well as Customer's expectations and use cases made him an invaluable asset to the team.He is really fun to work with, polite and passionate, you better listen when he has something to say. He is good. I want him back on my team. :) That good."
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